44cuci Privacy Policy

1. Introduction

44cuci ("we", "us", "our", "44cuci") is committed to protecting the privacy and personal data of all persons who access or use the 44cuci online gaming platform located at https://44cuci.app and its associated mobile applications ("Platform"). This Privacy Policy ("Policy") describes how 44cuci collects, uses, stores, shares, and protects personal data in connection with your use of our Platform.

This Policy applies to all registered Members and visitors of the 44cuci Platform, including players located in Kuala Lumpur, Penang, Johor Bahru, Petaling Jaya, Kota Kinabalu, and throughout Malaysia. By accessing the Platform or registering an account, you acknowledge that you have read, understood, and consent to the data practices described in this Policy.

This Policy should be read together with the 44cuci Terms & Conditions and Responsible Gaming Policy, which are incorporated herein by reference. If you do not agree to this Policy, you must not use the Platform.

2. Personal Data We Collect

44cuci collects personal data that you provide directly and data generated through your use of the Platform. The categories of personal data we collect include:

2.1 Registration Data

When you create a 44cuci account, we collect: full legal name, date of birth, Malaysian identification card (MyKad) or passport number, residential address, mobile phone number, and email address.

2.2 Identity Verification (KYC) Data

To comply with anti-money laundering obligations and age verification requirements, we may collect copies of government-issued photo identification, proof of address documents (such as utility bills or bank statements), and proof of payment method ownership.

2.3 Financial Data

We collect transaction data including deposit amounts, withdrawal requests, payment method details (e-wallet IDs, masked bank account references), and transaction timestamps. We do not store full credit or debit card numbers.

2.4 Usage and Technical Data

We automatically collect device identifiers, IP addresses, browser type and version, operating system, session duration, pages visited, game history, betting records, and clickstream data through standard web technologies.

2.5 Communications Data

If you contact 44cuci's support team via live chat, email, or any other channel, we retain records of those communications for quality assurance and dispute resolution purposes.

3. How We Use Your Personal Data

44cuci uses the personal data we collect for the following purposes:

• Account management: To register, authenticate, maintain, and administer your 44cuci account.
• Service delivery: To provide access to all gaming products including live casino, slots, sportsbook, and e-sports betting.
• Identity verification and KYC: To verify your identity, age (21+), and eligibility to use the Platform in compliance with regulatory requirements.
• Financial processing: To process deposits, withdrawals, and refunds via Touch n Go eWallet, Boost, Maybank, CIMB, and Public Bank.
• Fraud prevention and security: To detect, investigate, and prevent fraudulent transactions, money laundering, bonus abuse, and other prohibited activities.
• Responsible gaming: To monitor gaming behaviour, enforce self-imposed limits, and identify patterns consistent with problem gambling.
• Legal and regulatory compliance: To fulfil obligations under applicable gaming regulations, anti-money laundering laws, and Malaysian data protection law.
• Customer support: To respond to your enquiries, resolve disputes, and improve service quality.
• Marketing communications: To send promotional offers, bonus notifications, and platform updates where you have provided consent or where permitted under applicable law. You may opt out at any time.
• Platform improvement: To analyse usage patterns and improve the functionality, performance, and user experience of the Platform.

4. Legal Basis for Processing

44cuci processes your personal data on the following legal bases under applicable data protection law:

• Contractual necessity: Processing required to fulfil our obligations to you under the Terms & Conditions, including account administration, payment processing, and service delivery.
• Legal obligation: Processing required to comply with anti-money laundering, age verification, and gaming regulation obligations.
• Legitimate interests: Processing for fraud prevention, security, platform improvement, and responsible gaming monitoring, where our legitimate interests are not overridden by your rights.
• Consent: Processing for direct marketing communications, where you have provided explicit consent. You may withdraw this consent at any time.

5. Sharing Your Personal Data

44cuci does not sell your personal data to third parties. We may share your data with the following categories of recipient only where necessary and under appropriate data protection safeguards:

5.1 Game Providers and Technology Partners

Third-party game providers (such as Evolution Gaming, Pragmatic Play, and PG Soft) receive the minimum data necessary to deliver their gaming services within the Platform. These providers are contractually bound to process data only on 44cuci's instructions.

5.2 Payment Processors

Payment service providers including Touch n Go eWallet, Boost, and banking partners (Maybank, CIMB, Public Bank) receive transaction data necessary to process deposits and withdrawals.

5.3 Regulatory and Law Enforcement Authorities

We will disclose personal data to competent authorities where required by law, court order, or regulatory direction, including for the purposes of anti-money laundering investigations.

5.4 Fraud Prevention Services

We may share data with identity verification and fraud prevention services to protect the integrity of the Platform and its Members.

5.5 Professional Advisers

Our legal advisers, auditors, and accountants may receive personal data on a confidential basis as necessary to provide their professional services to 44cuci.

6. Cookies and Tracking Technologies

44cuci uses cookies and similar tracking technologies to operate the Platform, maintain your session, remember your preferences, and collect analytics data. The categories of cookies we use include:

• Strictly necessary cookies: Required for the Platform to function. These cannot be disabled.
• Functional cookies: Remember your preferences such as language settings and login state.
• Analytics cookies: Help us understand how Members use the Platform so we can improve it. Data collected is aggregated and anonymised where possible.
• Marketing cookies: Used to deliver relevant promotional messages, subject to your consent.

You may control non-essential cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the Platform.

7. Data Retention

44cuci retains personal data for the following periods unless a longer retention period is required or permitted by law:

• Account and identity data: For the duration of your account and for a minimum of 7 years following account closure, as required by anti-money laundering regulations.
• Transaction records: Minimum of 7 years from the date of each transaction.
• Support communications: Up to 3 years from the date of the communication.
• Technical and usage data: Up to 2 years, after which it is anonymised or deleted.
• Marketing consent records: Until consent is withdrawn, plus a reasonable period thereafter for record-keeping.

When personal data is no longer required, it is securely deleted or anonymised in accordance with our internal data management procedures.

8. Data Security

44cuci implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, loss, destruction, alteration, or disclosure. These measures include:

• 256-bit AES encryption for data at rest and TLS 1.3 for data in transit.
• Strict access controls ensuring that personal data is accessible only to authorised personnel on a need-to-know basis.
• Regular security audits, penetration testing, and vulnerability assessments conducted by independent cybersecurity specialists.
• Multi-factor authentication for all internal system access.
• Incident response procedures to detect, report, and address data security breaches in a timely manner.

While we employ industry-standard security measures, no data transmission over the internet can be guaranteed to be 100% secure. You are also responsible for maintaining the security of your own account credentials.

9. Your Data Rights

Subject to applicable law, you have the following rights in relation to your personal data held by 44cuci:

• Right of Access: You may request a copy of the personal data we hold about you.
• Right to Rectification: You may request correction of inaccurate or incomplete personal data.
• Right to Erasure: You may request deletion of your personal data, subject to our legal retention obligations.
• Right to Restrict Processing: You may request that we restrict our processing of your data in certain circumstances.
• Right to Data Portability: You may request that we provide your personal data in a structured, commonly used, and machine-readable format.
• Right to Object: You may object to processing of your personal data for direct marketing purposes at any time.
• Right to Withdraw Consent: Where processing is based on consent, you may withdraw that consent at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact our Data Protection team at [email protected]. We will respond to all requests within 30 days. We may need to verify your identity before processing certain requests.

10. Children's Privacy

The 44cuci Platform is strictly intended for adults aged 21 years and above. We do not knowingly collect personal data from persons under the age of 21. If we become aware that we have collected personal data from a minor, we will take immediate steps to delete that data and close the associated account. If you believe that a minor has registered on our Platform, please contact us immediately at [email protected].

11. International Data Transfers

In certain circumstances, 44cuci may transfer your personal data to service providers or partners located outside of Malaysia, including jurisdictions where our gaming licence is held or where our technology infrastructure is hosted. Where such transfers occur, 44cuci ensures that appropriate safeguards are in place — including contractual protections equivalent to those required under Malaysian law — to protect the security and integrity of your personal data.

12. Updates to This Policy

44cuci reserves the right to update or amend this Privacy Policy at any time. Where material changes are made, we will notify registered Members via email or a prominent notice on the Platform prior to the change taking effect. The "Last Updated" date at the top of this page reflects the most recent revision. We encourage you to review this Policy periodically to stay informed of how we handle your personal data.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or 44cuci's personal data practices, please contact our support and data team:

• Email: [email protected]
• Live Chat: Available 24/7 via the Platform (login required)
• Language: English and Bahasa Malaysia supported
• Coverage: Serving Members across Kuala Lumpur, Penang, Johor Bahru, Petaling Jaya, Shah Alam, Kuching, Kota Kinabalu, and all of Malaysia